American Football League Europe and Davidoff x Douglas Join Forces to Bring Davidoff’s Newest Fragrance Cool Elixir to the Sidelines
The American Football League Europe (AFLE) today announced an official partnership with Davidoff x Douglas. As a first activation under this collaboration, Davidoff x Douglas is bringing the new Davidoff Cool Elixir fragrance directly to the sidelines, delivering an exclusive fan experience at Rhein Fire home games during Weeks 4 and 5 of the 2026 season. The activation merges the world of premium fragrance with the energy and passion of American football.
On June 13 (Rhein Fire vs. Paris Lights) and June 21 (Rhein Fire vs. Berlin Thunder), lucky winners will be granted access to an exclusive Sideline Experience, bringing them up close to the action with a direct look behind the scenes of a professional game day. Four tickets per matchday (two pairs) will be raffled off, giving fans the ultimate front-row access to European American football.
The winner raffle will be hosted via a collaborative social media post between the AFLE and Davidoff. A running promotion will additionally be activated at the Power Party and exclusive Davidoff Cool Elixir goodies will be distributed at both game days, making every fan part of the experience.
“We are thrilled to welcome Davidoff x Douglas as an official partner of the American Football League Europe. With Davidoff Cool Elixir, they bring a brand to our sidelines that embodies the same boldness and energy that defines our sport,” said Fabienne Lampe, Head of Communications of the AFLE.
The activation is designed to connect the premium brand identity of Davidoff with the raw emotion and energy of live American football in Europe.
About Davidoff
Davidoff is a globally recognized premium fragrance brand, known for its bold, sophisticated scents that embody freedom, adventure, and confidence. Cool Elixir is the latest addition to the iconic Cool Water franchise, combining fresh aquatic notes with a modern, energetic character. Davidoff fragrances are distributed through Douglas, Europe’s leading omnichannel premium beauty platform, operating more than 1,800 stores across 22 countries as well as a powerful e-commerce presence. Douglas offers a curated range of fragrances, skincare, makeup, and lifestyle products from top international brands.
