American Football League Europe and Forelle Announce Official Equipment Partnership
The American Football League Europe (AFLE) is proud to announce Forelle as its Official Equipment Partner. As part of the partnership, Forelle, Europe’s leading one-stop shop for American football equipment, will serve as the official supplier of helmets and shoulder pads across the AFLE.
As part of the visual partnership activation, the Forelle logo will be prominently displayed on the helmet bumpers of AFLE players, both front and back, making it one of the most visible placements on the field throughout the season. This ensures that the Forelle brand will be seen at every snap, on every play, across all eight AFLE franchises.
The partnership will come to life beyond the field as well. At the AFLE Gold Bowl 2026 on Sunday, September 6, 2026, at the Schauinsland-Reisen-Arena in Duisburg, Forelle will host a dedicated promotional stand at the Power Party, the official Gold Bowl fan event. Fans and attendees will have the opportunity to engage directly with the brand, discover the full Forelle product range, and experience first-hand why Forelle is the go-to destination for American football equipment in Europe.
“Having Forelle as our Official Equipment Partner is something the AFLE is incredibly proud of. Forelle stands for top-quality equipment, and that is exactly the standard we set for everything in this league. Our players deserve the very best protection and gear on the field, and with Forelle, we know they have it. This is a partnership we truly value, and we look forward to building something great together,” said Andreas Nommensen, Commissioner of the AFLE.
„To be chosen as the leading equipment supplier for the league is something we are incredibly honored and proud of. This partnership further strengthens our well-established position as the bridge between American football equipment manufacturers and customers across Europe. We truly value the opportunity to support not only the league, but also its fans, players, clubs, and everyone involved in building something special for the future of American football in Europe,“ said Teun Crijns, Managing Director at Forelle.
About Forelle
Forelle is Europe’s leading one-stop shop for American sports equipment. Based in Roermond, the Netherlands, Forelle has grown to become the market leader in American football across Europe. Forelle offers a comprehensive range of helmets, shoulder pads, apparel, and accessories from the world’s top brands, serving players and teams throughout the continent.
