AFLE
HAMBURG FOOTBALL TEAM

New franchise

HAMBURG FOOTBALL TEAM

HAMBURG FOOTBALL TEAM

06.11.2026

Hamburg Football appoints Hauke Seger as the franchise’s first ever general manager

The new Hamburg Football franchise is wasting no time. With preparations for the 2027 American Football League Europe season underway, the club has confirmed Hauke Seger as its first ever General Manager, bringing one of Hamburg’s most experienced football operators into the most important off-field role at the organization. A football life built from the […]

HAMBURG FOOTBALL TEAM

06.11.2026

Tim Wetjen named as CEO of Hamburg Football Team

Hamburg Football Team has confirmed Tim Wetjen as the franchise’s first ever Chief Executive Officer. A native Hamburger with more than a decade of entrepreneurial experience and a football career that spans the field, the sideline and the boardroom, Wetjen brings a rare combination of business instinct and football knowledge to the role. Built for […]

HAMBURG FOOTBALL TEAM
© Finn Schlüter

06.11.2026

Hamburg Football names Marcus Herford as the franchise’s first ever head coach

Hamburg Football has made its first major coaching appointment. Marcus Herford has been confirmed as the franchise’s first ever head coach, taking on the role of offensive coordinator alongside it and bringing a decade of European coaching experience to one of the AFLE’s newest clubs. A coach shaped by European football Herford has been a […]

HAMBURG FOOTBALL TEAM
© American Football League Europe

05.11.2026

Welcome to the American Football League Europe, Hamburg – Now the City Chooses Its Team’s Name

From the 2027 season, the league’s home city has its own team, led by CEO Tim Wetjen, General Manager Hauke Seger and Head Coach Marcus Herford. Fans and creatives choose its name and logo in an open competition from November 5 to 20, 2026. The American Football League Europe (AFLE) welcomes its newest team. Starting […]